EssilorLuxottica’s booming smart-glasses business is facing growing regulatory scrutiny as concerns mount over privacy, covert recording and the use of artificial intelligence-powered eyewear in public spaces.
The company, which owns Ray-Ban and produces smart glasses in partnership with Meta, has benefited from rising demand for devices that combine traditional eyewear with cameras, audio features and AI capabilities.
Global shipments of AI-enabled glasses rose to 8.4 million units in 2025, up from approximately 2.1 million in 2024. EssilorLuxottica’s Meta-branded glasses accounted for 81.3% of global shipments in the first half of 2026, according to research firm Omdia.
However, the technology’s growing popularity has raised concerns about people being recorded without their knowledge or consent.
The European Data Protection Board has urged manufacturers to strengthen privacy safeguards, including clearer recording indicators, audio alerts and measures to protect bystanders’ identities.
Governments are also considering restrictions. Norway has announced plans for a temporary ban on AI glasses in selected locations, while Australia is considering restrictions on camera-equipped smart glasses in government workplaces.
Despite the concerns, the devices remain attractive to consumers because of their ability to support calls, music, live translations and other AI-powered functions.
The challenge for EssilorLuxottica and Meta will be to sustain demand while addressing privacy concerns that could lead to stricter rules and restrictions on where the glasses can be used.
Although analysts consider a complete ban unlikely, additional safeguards could shape the future growth of the emerging smart-glasses market.
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