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US Demand Drives Watches of Switzerland’s Higher 2027 Revenue Forecast

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British luxury retailer Watches of Switzerland Group has raised its full-year revenue growth forecast after stronger sales in the United States and United Kingdom lifted its performance during the first half of its 2027 financial year.

The company reported revenue of £974 million for the 26 weeks ended November 1, 2026, representing a 15 per cent increase compared with the corresponding period last year.

Its US operations generated £501 million, accounting for more than half of group revenue, while sales in the market increased by 22 per cent at constant currency. Revenue from the UK reached £473 million, representing 9 per cent growth.

Luxury jewellery emerged as a particularly strong contributor, recording 19 per cent growth, compared with 15 per cent for luxury watches.

Following the performance, the retailer raised its full-year revenue growth forecast to between 7 and 10 per cent, against its previous projection of 5 to 10 per cent.

The company also expects its adjusted operating profit margin to expand by 60 to 80 basis points, compared with its earlier forecast of 40 to 80 basis points.

The improved outlook highlights the importance of the US market to the retailer’s expansion, although management says it remains cautious about economic and geopolitical uncertainties as the crucial holiday trading period approaches.

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