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How Awolowo’s Free Education Changed Ex-JAMB Spokesman’s Life

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At 80, former Joint Admissions and Matriculation Board (JAMB) Director of Admissions, Pastor Emmanuel Alabi, has reflected on how the free education introduced in Nigeria’s Western Region in 1955 opened the door to a career that spanned journalism, public service and ministry.

Alabi said he grew up in Okeho, Oyo State, at a time when the rural community had no electricity, pipe-borne water or tarred roads. He described himself as one of the few children who gained access to Western education through the free education programme introduced under the leadership of Chief Obafemi Awolowo.

After completing his education, Alabi studied Mass Communication at the University of Lagos and began his career in journalism before moving into public relations. He later became the first Public Relations Officer of the Nigerian Produce Marketing Company and subsequently worked with the Manufacturers Association of Nigeria.

He joined JAMB in 1981 and eventually retired as Director of Admissions in 2006. During his time at the board, he became widely known as “Baba JAMB” and “Mr Cut-Off Point” because of his role in explaining admissions policies and guiding applicants.

Looking back on his career, Alabi said helping young Nigerians gain admission into higher institutions remains one of his greatest sources of fulfilment.

He said the lessons of education, discipline and service continue to shape his life.

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