Meta’s latest artificial intelligence product, Muse, is fueling fresh debate over how personal AI agents could reshape online commerce and create new winners and losers across the technology and services industries.
Muse is designed to act on behalf of users, handling tasks such as shopping, travel bookings and filling out online forms. Its rapid adoption has highlighted the growing shift from AI that simply answers questions to systems capable of completing tasks and making decisions on a user’s behalf.
The emergence of AI agents could put pressure on businesses that rely heavily on customer loyalty, online searches and direct interactions with consumers. At the same time, companies providing payment services, e-commerce infrastructure, cloud computing and advanced chips could benefit as AI-driven transactions become more widespread.
The development marks another step in the race among major technology companies to make AI agents part of everyday digital life, potentially changing how consumers discover products, compare services and complete purchases online.
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