Football Business
NigeriaSportsWorld
Wilfred Ndidi Launches DIIDS Lifestyle Brand, Begins New Chapter Beyond Football
By Dorcas Francis Koji Super Eagles midfielder Wilfred Ndidi has stepped into the world of entrepreneurship with the launch of DIIDS, a new...
SportsWorld
Nigeria Break Into Global Top 10 as $8.5m Adidas Deal Boosts Super Eagles’ Commercial Value
By Dorcas Francis Koji Nigeria’s football brand has earned a place among the world’s most valuable national team kit partnerships following the country’s...
BusinessSportsTechnologyWorld
Tech Investors Turn to Football as AI Drives Search for Human-Centred Assets
By Benson Daniel Technology investors are increasingly looking towards football and other live sporting assets as they search for businesses and experiences that...
